San Jose Barracuda Legacy Rebrand

Brand Refresh celebrating a decade in San Jose

The refresh brought a darker look to the Barracuda brand. A new covet color way logo was used in the Chomping Cuda logo, A new secondary Fin logo was created to expand the logo library, and an anniversary patch utilizes the fin with a familiar X to commemorate the the impact of ten years of Barracuda Hockey

Legacy Jersey

The boys are back in black with a classic inspired set of threads to wear on the ice. Paying homage to historic San Jose jerseys of the past, while building the future of Barracuda and San Jose hockey.

Fan Merch

Fans got in on the action with an arena wide giveaway. Specialty hats adorned with the new covert cuda logo and ten year anniversary logo were handed out to fans entering the arena on opening night of the 2024-25 AHL season.