The San Jose Barracuda Theme night Night branding for their 2025 dia de los muertos game.

Images

Key imagery of marigolds, sugar skulls, and alters frame the design language.

A barracuda head Reimagined as a sugar skull sets the tone for the design system. the Marigold’s Orange gave a strong color to keep the visuals connected.

All that pulls together the make the night feel like visiting an alter at a Barracuda game.

Jersey Auctions

Specialty Jerseys were designed and worn during game Action.

Later They were auctioned off grossing over 30k in sales with proceeds going to local Beneficiaries.